Can Profit With Sublimation
There are many ways
to profit with the laser sublimation. We suggest at least skimming through the
entire list, because many of the benefits apply to more than one group.
"Warp Speed" - No
matter what device you use for lettering, "keying" in time is about the
same. Warp speed comes in the production. Key in 500 letters for 10 plaque
plates, with names. With sublimation, the plates will be ready in about
A quality look,
that easily sells - Laser sublimation has come a long way from the old copier
sublimation days. The quality of prints from our sublimation cartridges
is comparable to good screen-printing. The graphic look is highly desirable.
- Few things fit as smoothly into the profit structure, customer base and
method of operation of vinyl sign shops as sublimation. It's not only a
natural fit, but gives a prospect more reasons to come to you instead of
Low cost set-up
- For basically "chump-change" (the entire setup costs less than the average
cutter) you can add a whole new dimension to your lettered products. No
more turning profitable jobs down because they are too small to weed.
Better control for
more sales - There are very few ad specialty companies that have not lost
sales because they could not get something printed on time, or at a price
that would give them a profit. Being able to do sublimation keeps at least
one option open.
- Sublimation equipment is not single use equipment. It uses a regular printer,
which can be used to print documents. The heat press can be used in emergencies,
to apply stock heat transfers on wearables. We confess, the metal plate
cutter is probably single use. However, it is so sturdy that you will be
able to give it to your grandchildren.
Add-on Sales - While
a customer might upgrade the quality of what they get, they will seldom
change the quantity. Being able to offer other types of imprinted products,
especially personalized, gives you something else to sell during the visit.
- More and more customers are demanding "one stop shopping." If you can
produce a few dozen award plaques to go along with 6 dozen golf shirts for
a tournament, you've provided another reason for the customer to not go
to another shop.
- A lot of print shops look at the increased traffic into their shop for
sublimated products as an opportunity for getting new customers for their
regular printing business, as well as the reverse. There is a lot of printing
done for special events that need what sublimation can produce.
Fit - What print shops do, is layout things, to be printed on other things.
Sublimation is the same type of layout, just printed a different way. You
have the advantage of already being a printing expert in the customer's
Low operating costs
- SOHO entrepreneurs love the fact that, unlike inkjet cartridges, sublimation
cartridges will average 1000+ prints per cartridge. Also, inkjets have a
tendency to give problems, if not regularly used. The Old Faithful laser
printer will sit there for months, if necessary, and still be ready to go.
Profit Margin -
While every type of company wants high profit margins, it is even more important
for the SOHO business person. There are no automatic paychecks so their
time is gold! Anything that can be quickly and cheaply produce, turns that
time into platinum.
- It is very easy to not only produce sublimated products but also to cheaply
and quickly change the look. Changing the look of products (by changing
what is printed on it) increases the chances prospects will visit more often,
just to see what is new. That increases sales opportunities.
- This is a real advantage to web retailers who normally just resell products
that others make. Nearly all have lost orders because customers wanted products
that couldn't be produced on time. Having an in-house ability gives them
a shot at offering something.
Mobile Retail -
One husband/wife team sells "inspirational quotes" plaques, at weekend flea
Hobby - The total
setup is not that expensive, and the equipment will last for years. We have
a lot of customers who find sublimation an interesting and not very expensive
hobby. They make a lot of things for friends, neighbors, family, church,
scouts, schools their children attend and many other groups.
This section has dealt
with how you can profit with sublimation. The next section offers success
stories from our customers who are profiting. It's worth a look.